Adam Lesperance
Co-Owner | Team Leader | REALTOR®
Sales strategy, negotiation, conversion and REALTOR® performance.
Serving Grey & Bruce · farms, land, new construction and residential
70 personal transactions in 2025
Prepared exclusively forBarry KruisselbrinkBarry’s Construction · Since 1977
You build the home.We sell them.
More exposure is valuable. The right exposure is what puts the rider on the sign.
Barry, you asked what we could do to help sell your homes. Instead of telling you, we’ll show you.
FOR SALE
SOLD
Since 1977
Barry’sConstruction
New homes · Grey & Bruce
Anyone can put a home on the market.Selling it takes a plan.
Who buys it?
Before anything is posted, we decide who this home is for.
What makes them stop?
One image, one line, one number that halts the scroll.
What do we adjust?
Only when the numbers show a clear move — not because a week went by.
Then the sale.
The only step that counts as a result.
Say this was one of your finished homes.
Here’s exactly how we’d treat a home you just finished.
01Pull the comps
Our first question isn’t where to post it. It’s who buys it.
Who buys this home?
Tap a buyer.
What we’d say to them
“What if moving out of the GTA didn't mean downsizing your life?”
Who they are
Homeowner with significant equity considering leaving a larger urban market.
Why they buy
- More space
- Newer home
- Lifestyle
- Lower-density living
Where they are now
- Toronto
- Mississauga
- Brampton
- Vaughan
- Oakville
- Kitchener-Waterloo
Where we’d reach them
- Google Search
- YouTube
- Video
- AI Audience Targeting
- Retargeting
- Email Database
- Realtor.ca Featured
- YouTube Pre-Roll
- Reels / TikTok
- GTA Geo-Targeted Ads
- LPT Realty community — 40,000+ REALTORS®
The first 14 days.
Four phases. Tap one.
Speed matters.Informed speed matters more.
Every week, we send you the numbers.
No chasing us for an update.
Weekly seller report
Sample dataOne page. Every week. In your inbox.
Property views
259
past 7 days
Out-of-town viewers
62%
buyers coming from away
Reports sent
Weekly
no need to ask
- realtor.ca225
- MLS® agent search12
- Local real estate sites12
- Out-of-town sites10
You see what’s happening and we tell you what it means. We watch the numbers every week, although we don’t change things for the sake of changing them. Good marketing needs time to work. If the numbers ever tell us something needs to move, we’ll bring you a recommendation and the reason behind it.
This isn’t theory.It’s what we already do.
Pages from a real listing review we sent a seller. This is only a sample — we do a great deal more than what fits on one page.
AI does the heavy lifting.We still make every decision.
Images, video, buyer targeting and search answers — most agents in this market aren’t doing this yet.
Visuals
We create the images
The twilight scenes and the videos on this page were built in-house — no waiting on a crew, no extra cost to you.
LPT Marketing Box
A full marketing kit per home
Signage, brochures, luxury print pieces and campaign creative ready the day your home is finished. Press play — this is the standard we market at.
Audience
We find the right eyes
Buyer patterns tell us who is shopping and where they live, so the ad money goes to people who can actually buy.
Words
We write it faster
Listing copy, articles and posts in a day instead of a week.
Search
We show up in the answers
Buyers now ask a chat assistant before they ask a REALTOR®. We make sure your home is in that answer.
Reach
Reach that turns into offers
We pull buyers in from many platforms at once. Leads turn into showings, and showings turn into offers.
This page is the proof.
Everything you are looking at was made by our team, for you.
Marketing gets attention.Our team turns it into a sale.
145
Transactions in 2025
7
REALTORS®
70
Personal transactions closed by Adam in 2025
3
Offices — Owen Sound, Port Elgin & Wiarton
The people behind the numbers.
Jessica Hastings-Lesperance
Co-Owner | Marketing, Technology & Business Strategy
Marketing strategy, technology, AI, content, audience development and business strategy.
Campaign architecture · this presentation is a sample of the work
Terri Hastings
Founder | REALTOR®
Long-term Grey-Bruce market knowledge, relationships, sales experience and specialized waterfront experience.
Owen Sound, Georgian Bay and the waterfront market
Mike Davenport
Owen Sound and area
Deep local market knowledge — streets, schools, and what actually sold nearby.
Stephanie Anderson
Owen Sound, Chesley and Tara
Works patiently with downsizers and seniors through the entire move, not just the sign.
Kari Lynn Elvage
Grey County and the Durham area
Follow-up and buyer nurturing — the reason interest turns into appointments.
Sabrina McDonald
Kincardine area
Covers the Lake Huron shore corridor and feeds Bruce County buyers inland.
What sellers sayafter the sign comes down.
“We are beyond thrilled to have sold so quickly for over asking. Terri made the process of selling our home seamless.”
“Completely reliable, professional and honest. It took some time to sell our property, but they were diligent and always provided good solid advice.”
“Adam was extremely knowledgeable and helpful every step of the way. I would not hesitate to use him and the team again.”
“He helped us sell our home and get the best price possible, then called us the moment the lot we wanted came up.”
One more thing, Barry.A quick word from us.
Short video message — coming here
Keep building the way you build
All we’re asking for isone finished home.
One home, one campaign, and a clear look at what we do with it. Nothing else about your business has to change.
Don’t judge us on the presentation.Judge us on the execution.
